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gjmueller: Colleges Fight Google Ads That Reroute Prospective Students At a time when many students start their college search online, brand confusion can cost a college students and tarnish its online reputation. Some of the ads that promise information about unaffiliated colleges clearly violate Google’s advertising policies, and some legal experts have argued that they could be construed as false advertising. But the ads are also hard to track and to stop.

gjmueller:

Colleges Fight Google Ads That Reroute Prospective Students

At a time when many students start their college search online, brand confusion can cost a college students and tarnish its online reputation. Some of the ads that promise information about unaffiliated colleges clearly violate Google’s advertising policies, and some legal experts have argued that they could be construed as false advertising. But the ads are also hard to track and to stop.

Reblogged 1 year ago from world-shaker (Originally from gjmueller)
36 notes
Tagged: tech, higher ed, education, college, university, Google, google ads, .
Source: chronicle.com
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