View From The Balcony

Smart social media/marketing 

fastcompany:

As of this writing, “Four more years” has been re-tweeted almost 900,000 times and favorited by almost 300,000 people. Here’s what the tweet reveals about social branding:

fastcompany:

As of this writing, “Four more years” has been re-tweeted almost 900,000 times and favorited by almost 300,000 people. Here’s what the tweet reveals about social branding:

The 36 Rules of Social Media via @MediaBistro HT @DamianoDeMonte  

The 36 Rules of Social Media via @MediaBistro HT @DamianoDeMonte  

good:

Casting Ballots: An App to Make Your Vote Count

nycgov:

Mayor Bloomberg and Chief Digital Officer Rachel Haot today unveiled the 2012 Digital Roadmap, an update to the 2011 roadmap, a comprehensive plan outlining NYC’s digital successes and a look ahead to new initiatives to spur the development of the local tech and digital sector.

With 80 percent of its objectives complete, New York City’s Digital Roadmap: Progress and Innovation demonstrates the strides the City has made to date, driven by a vibrant technology industry, a strong social media presence, infrastructure improvements and historic investments in education. Highlights from the year are shown in the infographics above.

rachelsterne:

Excited to join Mayor Bloomberg to introduce the latest update to @nycgov’s digital roadmap, and a digital toolkit for small businesses. (Taken with Instagram)

rachelsterne:

Excited to join Mayor Bloomberg to introduce the latest update to @nycgov’s digital roadmap, and a digital toolkit for small businesses. (Taken with Instagram)

One of my old professors from NYU…

nyulocal:

futurejournalismproject:

The History of News in Five Minutes

We sat down with NYU Journalism and Mass Communication Prof. Mitchell Stephens to talk about the news — why we share it, how we’ve shared it, and what it is today. 

We’ve come full circle, he says, from marketplace conversations being a main news source in agrarian and preliterate societies to today’s personal newsfeeds and amateur-led sharing. We relied on each other to share news before large organizations and reporters packaged it for us, and we are beginning to rely on each other again with the internet. We are freer now to make the news about our lives than ever before and that, he says, is mostly a good thing.

For more information, see his books A History of News and The Rise of the Image the Fall of the Word. We’ll upload more of what he had to say over the next few weeks.

Mitch is such a heartthrob.